| Sales Letters
By the Advertising Shoppe
The options you see on this
page are variations on the traditional sales letter, a text-based message
printed on an 8.5”x11” business letterhead.
All our options presume you want to harness the classic “salesmanship in print” that is the power behind the traditional sales letter. Regardless of the choice you make, each Ad Shoppe sales letter is designed to ask for (and elicit) a clear and strong response on the part
of the recipient.
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A single page, typewritten letter designed to fit a standard sheet of letterhead paper. This time-tested medium of persuasion can be used to ask a recipient to buy a product, warm up a cold sales call, solicit funds, as a resume cover
letter…practically anything! Includes text, plus text and graphics for a response card if applicable.
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A longer-form variation
on the sales letter, designed for more complete persuasion and based
on the proven belief that longer copy sells better. Includes text
only, plus text and graphics for a response card if applicable.
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Combine the impact of
a sales letter with the extra power of a brief, three-panel brochure.
Studies show more inserts increase response. The added brochure
can also be used as give-aways, in lit racks and for general promotion
use. Includes complete text, graphics for the response card and
brochure, plus 1000 printed full-color brochures on glossy bond
paper.
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